YEAR / 2023
BRIEF
Typography has the power to make words matter, to facilitate change, create awareness and a call to action. Choose an issue that compels you and makes you care deeply. Bring this issue to life in a way that is engaging for your audience. Create a typographically-led campaign that is a call to action or raises awareness of your subject. Who are we talking to? Universal means everyone. You can address an issue that is of global concern, or a local issue important to your immediate community. Present a typography-led graphic design campaign, using Google Fonts, that includes: at least three posters, at least one digital element, and at least one non-traditional touchpoint.
This brief was set by D&AD New Blood in collaboration with Google and HMCT.
D&AD New Blood
Unspoken.
RESPONSE
Anorexia has the highest mortality rate of all mental health illnesses. Despite the gradual growth in raising awareness about this eating disorder, one core part repeatedly gets overlooked: the assumption that anorexia is a lifestyle choice, only affecting ‘rich white girls’. But just like any other mental illness, anorexia impacts everyone, everywhere. Not recognising anorexia as a global issue means this illness continues to grow, resulting in countless people being untreated, unrepresented, and their voices unspoken. Unspoken breaks the stigma that anorexia is a culturally-bound illness, not impacting anyone outside the Western world. Through this multilingual typographic campaign, an eye-opening and emotive cross-cultural dialogue is created that gives voice to those suffering with anorexia across the globe, encouraging everyone to speak about it, everywhere.
